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Privacy Policy

Last updated 2026-08-31 — under review by counsel. This is an interim draft written to describe our actual practices in plain language. It has not yet been reviewed by an attorney, and a counsel-prepared version will replace it. Where a term is still to be settled it is marked in brackets rather than guessed at.

Genesis Financial provides commercial finance brokerage and financial reporting services to businesses. To do that we handle financial information about you and your business. This page explains what we collect, where it goes, and what we do and do not do with it.

What we collect

Depending on which parts of the service you use:

Your bank credentials

Genesis Financial never sees or stores your online banking username or password. When you connect a bank account you enter your credentials directly with Plaid, our bank-connection provider. Plaid returns an access token to us that permits read-only retrieval of account and transaction data. That token is encrypted before we store it, and it cannot be used to move money.

Plaid handles your credentials under its own privacy policy, which we encourage you to read: Plaid End User Privacy Policy.

Read-only access, and no money movement

Our bank connection requests read access to balances and transactions only. We do not request, and the connection cannot perform, transfers or payments. Connecting an account does not give Genesis Financial the ability to move your money.

How we use it

We do not sell your data

Genesis Financial does not sell your personal or financial information, and does not share it for anyone else’s advertising. We share it only as described on this page.

Who we share it with

We use the following service providers to run the platform. They process data on our behalf and are permitted to use it only to provide their service to us:

We also share information with lenders and funding partners when you ask us to submit a financing application on your behalf, and with professional advisers, or where we are required to by law.

Financial information and the law

Non-public personal financial information is handled in accordance with applicable financial privacy law, including the Gramm-Leach-Bliley Act (GLBA) where it applies to our services. We limit access to your information to your own authorized users and to Genesis Financial personnel who need it to do their job.

Security

Data is encrypted in transit and at rest. Access tokens for connected services are encrypted before storage. Access to client portals is restricted to that client’s authorized users and requires multi-factor authentication. We maintain a written Security and Vulnerability Management Policy covering how we detect, prioritize, and remediate vulnerabilities, which we can share on request.

No system is perfectly secure, and we do not claim otherwise. If you believe your account has been compromised, contact us immediately at nicholas@thegenesisfinancial.com.

Cookies

We use cookies that are necessary to keep you securely signed in, and local browser storage to remember that you have seen our cookie notice. We do not use advertising cookies or third-party tracking cookies.

Email

We send you email about your account, application, and engagement. If we send you marketing email, every message includes a way to unsubscribe, and we honor unsubscribe requests as required by the CAN-SPAM Act. Unsubscribing from marketing does not stop essential messages about your account.

How long we keep it

We keep your information for as long as your account or engagement is active, and afterwards for as long as we need it to meet legal, recordkeeping, and regulatory obligations that apply to financial services. Specific retention periods are being set with counsel and will be stated here once confirmed.

Disconnecting and deleting

You can disconnect a bank or accounting connection at any time from your portal. Disconnecting revokes our access token with the provider and removes the data we pulled from that connection. You can also ask us to provide a copy of your data, correct it, or delete it, by emailing nicholas@thegenesisfinancial.com. Some records we are legally required to retain cannot be deleted on request; we will tell you if that applies.

Children

This is a service for businesses. It is not directed at children, and we do not knowingly collect information from anyone under 18.

Changes

We will update this page when our practices change, and will revise the “last updated” date at the top. This version is dated 2026-08-31 and is an interim draft pending review by counsel.


Questions about this page, your data, or a request to access or delete it: nicholas@thegenesisfinancial.com
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